Decision-making: qualitative support in investment DSS

Research question: Incorporating Qualitative Support in Investment DSS Team: Gokul Bhandari and Khaled Hassanein.

• Investors faced market complexity and biased web information.
• Existing DSS gave quantitative, not psychological, support.

Objectives

• A taxonomy of judgment biases.
• A prototype DSS tested against bias.
• A validated investor satisfaction model.
• Possible commercial software for sponsors.